Tuesday, October 5, 2010

Indonesia: a supermarket of disasters, a theater of jokes, a country of anomaly (part 1- social media)

What you cannot find in another country, you can find it in Indonesia. Not only certain thing, but almost everything. But, what you can easily find in another country, you might find it hard to see in Indonesia.

Recent social media survey on twitter and facebook reveals that Indonesia comfortably sit as world's third biggest user of facebook and tweet producers. In general, it looks like Indonesia is a technologically savvy community that can put themselves as equal as US and Japan. You might also imagine Indonesian carrying their smartphone everywhere, from bathroom to boardroom. But i guess, imagination can be misleading, sometimes..

If you are an Indonesian or ever visit Indonesia then live like normal Indonesian do, you might find it strange how Indonesian could somehow project themselves as very savvy in technology when living savvy with public transportation means you are bound to loose your magic phone. You can only become savvy when you are at home, office, school or supermall. Well, I might not be in Indonesia for 2 years now, but the last time I came back home, that’s how things went. When I was in supermall, there were blackberry everywhere. Everyone seems to have one. pip..pip..pip.. Even when they have their friends around, the hip and hop in facebook and twitter is still as important. Especially nowadays, Jakarta people could be proud for having their own social media called ‘koprol’ (if you ever heard about it) that allows you to find friends whereever you are. Specially in big mall, the only place you can go for spending time and money.

Let say compare to Japan. If you ride a train or bus, there are one rule that you have to follow. To make yourself comfortable, try to do one of these things: sleep, listen to your mp3, playing games, read books, or doing something with your phone. Other than doing that, you are doomed! You cannot standing or sitting idly or asking people to talk like in Indonesia. That is just so no no! So, the most easily spotted activity, phone! Or even better, one can listen to their mp3 while holding phone at one hand and gamebox at the other. Why they do that? because it is safe to do so. Public transportation is a safe place to do whatever you like including showing off your latest most advanced gadget. Plus, the internet in Japan is way freaking fast. me? sleep ;p

Then, why we are in that hot spot of worlds’ third twitter and facebook users? do we really that savvy and hip? Thanks to cheap smartphone widely distributed nowadays, it is understandable. But who are the user? how is the demographic mapping? do people from small city or rural area outside java even knows what twitter is all about? could it be that the real users (for twitter, as for facebook i guess the number is a lot bigger) just several hundred but they tweet like hundred everyday? most likely to be that case.

Then suddenly I remember one day after North Korea huge defeat 7-0 to Portugal in World Cup. I told a friend, If world cup allows such a game, Indonesia should be allowed to join world cup too!. He just answered, “nope, because there are hundreds of thousands of children still suffer from diarrhea (due to bad environment and hygiene)”. spot on! So, while we are having this problems (let me list: disasters, corruption, porn video scandal, health malpractice, FPI, etc), how do we stand in the highspot of newest technology trend? while we are in number 3 for facebook and twitter, we are also in the top spot for being the most corrupt countries in the world. what an anomaly (>.<)

I know we cannot stop using facebook and twitter. It is useless since for me, they are now Indonesian new version of “warung kopi/coffee shop” where people can connect and talk to each other. Indonesian is just social people by heart. The question is, can we use it in a smarter way? for the better of others too? If not, then the anomaly of social media habit in Indonesia will always be an anomaly.

One thing about facebook and twitter, or friendster, or hi5, or multiply, or whatever is that by using them, we make people far from us closer but drive people close from us further. you choose ;p

originally written on 2 July 2010

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